Kees ‘Tielenius’ Kruythoff: A Journey of Loyalty & Perseverance

It is said that a warrior’s path is a solitary one. Striding ahead towards success can be difficult, but most of the times the experiences gained from the journey are rewarding in its own way. Finding your path, ‘the right’ path is challenging and some decisions we make in our life stay with us for the rest of our days.

Kees Kruythoff, Former President of Unilever — Home Care Business, is an exemplary professional embedded with the traits required to reach the peak of success. After completing his studies at the Erasmus University from Rotterdam in Economics, he had relentless excitement towards working with one of the global FMCG companies. He received two amazing offers, one from Unilever and other from Procter and Gamble. He made a life changing decision by choosing to work at Unilever, Holland in early 1993.

The notable challenge Kees faced during his tenure of 25 years working in the FMCG industry, was

A Visionary with Passion

“Love begins at home, and it is not how much we do, but how much love that we put in action”

For Kees, everything starts with family. He credits his family for the success he has achieved over the years. “My strong belief in the power of diversity comes from my very diverse family,” he adds. He has five daughters born in different countries, signifying the cultural diversity in his family. He is blessed to have a blend of various backgrounds and opinions all in one family. “My life has become something so special with love and care, united by my beautiful wife,” proclaims Kees happily.

Throughout his life, Kees has always been a learner and an ardent believer of social values that gets reflected in his personality. After continuously working for over three decades, he decides to take a leave and has planned to utilize this time in the most effective way.

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